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  Media Strategy
 
The second stage of Primer's consultation applies Primer's understanding of the existing opinion climate to develop a communication campaign for its client. In consultation with Primer's clients, Primer analysts establish a communication plan to be applied to informing public debate on the client's behalf. It is Primer's task to reshape public debate.

» Targeting Opinion Groups
» Lowering Costs and Increasing Message Value
» Targeting Messages
» Conferences
» Advertising Plan

PRiMeR will also assist its clients with an advertising plan and its administration. PRiMeR's fees do not entail the cost of advertising production or purchase. They do include the cost of consultation with the advertising agency to ensure that advertising copy and images are consistent with PRiMeR's approach to targeted communication.

 


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