Bitcoin: An unrecognized brand in search of an image

December 30th, 2013

Findings from Primer Research’s survey of 1,000 US Internet users (weighted n=899) conducted on-line between 12 and 14 December 2013 employing the Google Consumer Survey platform indicated that:

  • 39% of US Internet users have “a little” to “a great deal” of personal knowledge of Bitcoin, the peer-to-peer digital currency.
  • 3% of those surveyed were “very likely” to “own or purchase Bitcoin in the next 12 months” and an additional 6% were “somewhat likely” to purchase or own Bitcoin. This equates to a potential market for Bitcoin of between 7.3 and 22 million Americans by the end of 2014.
  • While 16% of those surveyed thought Bitcoin would be “used for regular purchases by ordinary people” in the next five years, this was the case for 37% of respondents who had some degree of knowledge about the digital currency.

Complete survey results:  Bitcoin Full Report Dec 2013 Primer.pdf
Press Release:  Bitcoin Press Release 20131218 Primer.pdf


Public Opinion and Foreign Policy: Ronald Hinckley

February 13th, 2010

This episode’s conversation is with Ron Hinckley, Ph.D.  Based on his almost four decades in polling, we discuss Dr. Hinckley’s experiences with the uses of public opinion research by the foreign policy community in the US. In addition to reviewing issues of research design and methodology, he provides real world insights into the practice and application of opinion research in foreign policy decision making.

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GlobeScan: Global Opinion and Business

September 23rd, 2009

In this episode, we turn our attention to the use of global opinion research in the private sector with Doug Miller, Chairman of GlobeScan Incorporated. GlobeScan is a leading private practitioner applying advanced marketing research analytics to corporate public affairs.  Our conversation explores the use of public policy research in the corporate realm, surfacing data for use by CEO’s and corporate executives, and the business case for employing global opinion research for fact based analysis and insight into corporate brands and public reputation.

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August 3rd, 2009

We discuss TNS Global’s Eurobarometer contract with Leendert de Voogd, Global Sector Head of TNS Political and Social.  TNS Opinion’s coordination center in Brussels is arguably responsible for the largest single opinion research contract in the world.  The Standard Eurobarometer contract is said to be worth 65 million Euro over four years.  The survey interviews approximately 200,000 respondents yearly across 33 countries.  Given the magnitude of this enterprise, TNS Opinion has had the opportunity to invest in a number of technologies to track the progress of each survey and ensure its quality.  These innovations and the importance of quality controls to the success of the Eurobarometer are reviewed.

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July 15th, 2009

This episode’s interview is with Marta Lagos of the Latinobarómetro, a multi-country survey of Latin America.  Marta Lagos discusses the evolution of the Latin Barometer from its inception in the early 1990′s to its current implementation in 18 Latin American states.  She also reviews the impact of the survey on opinion research organizations in the region, the creation of a databank to house the survey data, and how the survey has influenced the dialogue on Latin American social and political issues.  The interview delves into the Global Barometers and the current attempts by these allied organizations in Africa, Asia, and the Indian subcontinent to develop a series of opinion items for use across the globe.

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